LEXTANT X SCAD
The Ideal Experience
In a semester-long contextual research study guided by Lextant’s Ideal Experience framework, our team of six explored a central question: What is the ideal experience of toys and play for adults?
Through user-centered research methodologies, including observation, in-depth interviews, sensory cue exercises, and survey data, we translated emotional narratives into a structured experience model.
CONTEXT
While play is often associated with childhood, adults continue to seek moments of immersion, connection, and expression.
Our objective was not to design a toy, but to define the experiential qualities that make play meaningful in adulthood. Our team did this by following Lextant's Contextual Research framework to collect qualitative user data.
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METHODS USED:
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Contextual observation
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Online surveys
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In-depth interviews
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Sensory cue mapping
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Affinitization workshops
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Ideal Experience framework translation
FROM AFFINITIZATION TO FRAMEWORK
Through iterative affinitization, we distilled over 750 qualitative, primary data inputs into a central framework that visualizes the ideal experience of toys and play.
The resulting framework translates emotional and sensory data into a tiered model, allowing brands to evaluate whether a play experience aligns with adult experiential expectations.
Project Role
User Researcher & Visual Designer
I contributed across all research phases, including interviews, observation, and synthesis workshops. Additionally, I played a leading role in translating insights into a cohesive visual framework and designing the final client book, including creative direction and graphic design.
PROCESS DECK
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