LYNKD MAGAZINE
The inaugural edition of Lynn University’s newest creative publication to showcase the
College of Communication and Design.
[ 05 ]
[ Editorial & Photography ]
OVERVIEW
LYNKD Magazine is a new creative initiative at Lynn University's College of Communication & Design, designed as an engaging recruitment tool that highlights innovative programs, alumni stories, and captivating content to attract prospective students.
The post-modern creative direction allows the design to adapt to each article’s content, with custom typography reflecting the unique narratives of students and alumni, positioning the College of Communication & Design as a vibrant hub for aspiring creatives.
[ AWARDS ]
2024 SUNSHINE STATE AWARDS
First Place: Best Student Inside Design
First Place: Best Magazine Issue
First Place: Best Inside Design
[ ROLES ]
Senior Graphic Designer
Photographer
PROCESS
When we began ideating for LYNKD's first edition, identifying our target audience was essential. Lynn University celebrates its diverse community of international students and global citizens. We aimed to appeal to the creative innovators within this vibrant mix.
Our solution was a flexible, post-modern design direction that molds to each unique article. This approach sends a clear message to prospective students: whatever your creative style, you'll find your place at the College of Communication & Design.
Each article's design is defined by the story it tells. For instance, Darnell Kirkwood's piece celebrates his unique, expressive, abstract artistic style, featuring custom typography inspired by his distinctive handwriting. In contrast, "Boca Bauhaus" pays homage to Marcel Breuer's architecture of the BRiC, adopting a Bauhaus-inspired direction, and also features my own photography of the building that captures its distinctive brutalist attitude.
