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TAJIN
Type with a Kick
This mock campaign introduces U.S. consumers to the bold flavors and cultural heritage of Tajín—an iconic Mexican condiment—while deepening engagement with loyal fans.
Featuring a bold tagline, custom typography, and vibrant product photography, the campaign showcases inventive ways to elevate snacks with Tajín while honoring its roots in traditional Mexican pairings.
OVERVIEW
This campaign introduces U.S. consumers to the bold flavors and cultural heritage of Tajín—an iconic Mexican condiment—while deepening engagement with loyal fans.
Featuring a bold tagline, custom typography, and vibrant product photography, the campaign showcases inventive ways to elevate snacks with Tajín while honoring its roots in traditional Mexican pairings.
[ EXPERTISE ]
Creative Direction
Photography
Photo Editing & Retouching
Custom Typography
Print OOH
Social Media
[ AWARDS ]
Silver ADDY, 2024
Gold ADDY, Best Integrated
Consumer Campaign, 2024
IDEATION & PROCESS
FINAL DESIGN
PROCESS DECK
CLICK TO EXPAND
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