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TAJIN
A boldly strategic multi-channel campaign aimed at expanding Tajín’s presence in the U.S. market.
[ 04 ]
[ Marketing & Creative Direction ]
OVERVIEW
This campaign introduces U.S. consumers to the bold flavors and cultural heritage of Tajín—an iconic Mexican condiment—while deepening engagement with loyal fans.
Featuring a bold tagline, custom typography, and vibrant product photography, the campaign showcases inventive ways to elevate snacks with Tajín while honoring its roots in traditional Mexican pairings.
[ EXPERTISE ]
Creative Direction
Photography
Photo Editing & Retouching
Custom Typography
Print OOH
Social Media
[ AWARDS ]
Silver ADDY, 2024
Gold ADDY, Best Integrated
Consumer Campaign, 2024
IDEATION & PROCESS
FINAL DESIGN
PROCESS DECK
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